Onpage Optimization & Offpage Optimization Key Points | SEO

On-page Optimization :

  • page title
  • header tags
  • alt tags
  • meta tags
  • bolding, italicyzing, and underlining
  • placing keyword in the correct position on the page

Off-page Optimization :

  • Which websites link to you
  • The number of websites linking to you
  • The Search Engine of the website linking to you
  • The page title of the website linking to you
  • The anchor text used in the link linking to you
  • The number and type of links linking to the website that's linking to you.
  • The number of outbound links on the website that is linking to you
  • The total number of links on the website that is linking to you
  • Whether or not the websites linking to you are deemed by Google as an authority website.
  • The IP Address of the websites linking to you.